by Tania Houston | Dec 2, 2024 | Sales tweaks, Useful info
Every business owner knows there’s going to be an occasion when you have to deliver bad news to a customer. Hopefully not serious stuff, but it’s very often linked to a delay of some sort. It might be entirely your fault, or it might be somebody else in...
by Tania Houston | Nov 27, 2024 | Useful info
We were asked by a new advertiser if we could design their advert. Sure, our graphic designer Ed would do it in next to no time – easily under 30 minutes. However he’s freelance so we do pass on the cost of the advert. Our customer decided they would save...
by Tania Houston | Nov 25, 2024 | Advertising ideas, Sales tweaks
When it comes to placing an advert, particularly in print, there’s a perception that you should place as big an ad as you can afford. But that could be a mistake. You see a big advert looks like you are going to cost more, and if want you are selling is...
by Tania Houston | Nov 21, 2024 | Sales tweaks
You’d think that only offering customers a few choices would put them off. It’s likely that none of the choices would quite suit and they’ll look elsewhere. To a degree that’s true. If you are offering cars for sales and say ‘it’s...
by Tania Houston | Nov 19, 2024 | Useful info
You probably think you are pretty switched on, and that if someone tried to scam you, you’d spot it a mile off. But what if the scammer was a family member? Someone you trusted, who begged for your help because they were really in trouble? Yep, your commonsense...
by Tania Houston | Nov 15, 2024 | Sales tweaks
When you are first approached by a customer looking for you to do some work for them (or they walk into your shop or restaurant), you assume they are all likely buyers. But if you’ve worked for yourself for any time at all, you’ll know that there are going...
by Tania Houston | Nov 13, 2024 | Sales tweaks
Delivering leaflets to householders is a really high impact way of getting new business. Even if they only read it while walking to the bin, most leaflets will get noticed. But by the time you’ve factored in design, print and distribution it’s a pricey...
by Tania Houston | Nov 13, 2024 | Area information
I’ve lived in this area for a long time. I was born in Portsmouth and although I lived in Scotland between the ages of 2 and 10, we moved back to Gosport before I started secondary school and I’ve lived in either Hampshire or Dorset most of the time since...
by Tania Houston | Nov 11, 2024 | Sales tweaks
Imagine if every enquiry you had turned into a paying customer. We can dream ay? It’s not going to happen, but here are three easy tips that could increase the percentage that do say “yes”. 1. Microwave mentality From microwaves and air fryers to...
