by Tania | Jan 23, 2025 | Useful info
We were asked by a new advertiser if we could design their advert. Sure, our graphic designer Ed would do it in next to no time – easily under 30 minutes. However he’s freelance so we do pass on the cost of the advert. Our customer decided they would save...
by Tania | Jan 20, 2025 | Advertising ideas, Useful info
Have you ever thought that TV and radio advertising are just really annoying? Probably. On paper? Probably not…why is that? I was watching something on YouTube recently and was really irritated by the constant interruption of adverts. What was particularly...
by Tania | Jan 17, 2025 | Sales tweaks
In my early days of sales and marketing, I was repeatedly told that you shouldn’t say your prices up front. Rather, you should do the sales pitch or give the marketing message to your prospect first. This meant you could promote all the benefits, and when you...
by Tania | Jan 13, 2025 | Advertising ideas, Sales tweaks
When advertising a business, there’s a temptation to put every skill you have in the copy. E.g. you do kitchens, bathrooms, electrics, plumbing, tiling, flooring, extensions etc. Obviously the reason an advertiser would do this is to pick up business from all...
by Tania | Jan 9, 2025 | Sales tweaks, Useful info
Self-employed employee If you have your own business, whether as a sole trader or as a limited company, you probably think of yourself as self-employed. That is true, but subtly, this doesn’t necessarily mean you are running your own business. If you do 100% of...
by Tania | Jan 6, 2025 | Advertising ideas
Pain-free advertising Here at Focus we are no different to anybody else returning to work in January. We love what we do; we love laying on a beach with a cocktail more! Nobody would need any sort of encouragement or motivation tips if the last option was on offer....
by Tania | Dec 9, 2024 | Sales tweaks
There aren’t many of us who carefully research where our goods come from before buying online. But even if you do, your preference will only be narrowed to the UK, not – say – Salisbury or Ringwood. Given that, why does it matter that our advertisers are...
by Tania | Dec 2, 2024 | Sales tweaks, Useful info
Every business owner knows there’s going to be an occasion when you have to deliver bad news to a customer. Hopefully not serious stuff, but it’s very often linked to a delay of some sort. It might be entirely your fault, or it might be somebody else in...
by Tania | Nov 25, 2024 | Advertising ideas, Sales tweaks
When it comes to placing an advert, particularly in print, there’s a perception that you should place as big an ad as you can afford. But that could be a mistake. You see a big advert looks like you are going to cost more, and if want you are selling is...
by Tania | Nov 21, 2024 | Sales tweaks
You’d think that only offering customers a few choices would put them off. It’s likely that none of the choices would quite suit and they’ll look elsewhere. To a degree that’s true. If you are offering cars for sales and say ‘it’s...
