by Tania | Feb 2, 2025 | Advertising ideas, Sales tweaks, Useful info
The good old days Back in 2004, when I launched my first local magazine, I used to offer some advice to new advertisers. Firstly, use your landline, not your mobile. People don’t want to pay to call you. Secondly, if you have an email, definitely include it. If you...
by Tania | Jan 29, 2025 | Advertising ideas, Sales tweaks
Why you should still advertise in print Print media offers unique advantages that make it highly effective for businesses looking to build trust, target specific audiences, and create a lasting impression. One of the biggest strengths of print advertising is...
by Tania | Jan 20, 2025 | Advertising ideas, Useful info
Have you ever thought that TV and radio advertising are just really annoying? Probably. On paper? Probably not…why is that? I was watching something on YouTube recently and was really irritated by the constant interruption of adverts. What was particularly...
by Tania | Jan 13, 2025 | Advertising ideas, Sales tweaks
When advertising a business, there’s a temptation to put every skill you have in the copy. E.g. you do kitchens, bathrooms, electrics, plumbing, tiling, flooring, extensions etc. Obviously the reason an advertiser would do this is to pick up business from all...
by Tania | Jan 6, 2025 | Advertising ideas
Pain-free advertising Here at Focus we are no different to anybody else returning to work in January. We love what we do; we love laying on a beach with a cocktail more! Nobody would need any sort of encouragement or motivation tips if the last option was on offer....
by Tania | Nov 25, 2024 | Advertising ideas, Sales tweaks
When it comes to placing an advert, particularly in print, there’s a perception that you should place as big an ad as you can afford. But that could be a mistake. You see a big advert looks like you are going to cost more, and if want you are selling is...