by Tania | Feb 11, 2025 | Sales tweaks, Useful info
There’s no rush (except there is) I admit I’m a procrastinator. If there’s a decision to be made, and you tell me ‘take your time’ you can bet that’s exactly what I’ll do. While I’m guessing the person saying this to me...
by Tania | Feb 2, 2025 | Advertising ideas, Sales tweaks, Useful info
The good old days Back in 2004, when I launched my first local magazine, I used to offer some advice to new advertisers. Firstly, use your landline, not your mobile. People don’t want to pay to call you. Secondly, if you have an email, definitely include it. If you...
by Tania | Jan 29, 2025 | Advertising ideas, Sales tweaks
Why you should still advertise in print Print media offers unique advantages that make it highly effective for businesses looking to build trust, target specific audiences, and create a lasting impression. One of the biggest strengths of print advertising is...
by Tania | Jan 17, 2025 | Sales tweaks
In my early days of sales and marketing, I was repeatedly told that you shouldn’t say your prices up front. Rather, you should do the sales pitch or give the marketing message to your prospect first. This meant you could promote all the benefits, and when you...
by Tania | Jan 13, 2025 | Advertising ideas, Sales tweaks
When advertising a business, there’s a temptation to put every skill you have in the copy. E.g. you do kitchens, bathrooms, electrics, plumbing, tiling, flooring, extensions etc. Obviously the reason an advertiser would do this is to pick up business from all...
by Tania | Jan 9, 2025 | Sales tweaks, Useful info
Self-employed employee If you have your own business, whether as a sole trader or as a limited company, you probably think of yourself as self-employed. That is true, but subtly, this doesn’t necessarily mean you are running your own business. If you do 100% of...
