by Tania | Feb 11, 2025 | Sales tweaks, Useful info
There’s no rush (except there is) I admit I’m a procrastinator. If there’s a decision to be made, and you tell me ‘take your time’ you can bet that’s exactly what I’ll do. While I’m guessing the person saying this to me...
by Tania | Feb 2, 2025 | Advertising ideas, Sales tweaks, Useful info
The good old days Back in 2004, when I launched my first local magazine, I used to offer some advice to new advertisers. Firstly, use your landline, not your mobile. People don’t want to pay to call you. Secondly, if you have an email, definitely include it. If you...
by Tania | Jan 23, 2025 | Useful info
We were asked by a new advertiser if we could design their advert. Sure, our graphic designer Ed would do it in next to no time – easily under 30 minutes. However he’s freelance so we do pass on the cost of the advert. Our customer decided they would save...
by Tania | Jan 20, 2025 | Advertising ideas, Useful info
Have you ever thought that TV and radio advertising are just really annoying? Probably. On paper? Probably not…why is that? I was watching something on YouTube recently and was really irritated by the constant interruption of adverts. What was particularly...
by Tania | Jan 9, 2025 | Sales tweaks, Useful info
Self-employed employee If you have your own business, whether as a sole trader or as a limited company, you probably think of yourself as self-employed. That is true, but subtly, this doesn’t necessarily mean you are running your own business. If you do 100% of...
by Tania | Dec 2, 2024 | Sales tweaks, Useful info
Every business owner knows there’s going to be an occasion when you have to deliver bad news to a customer. Hopefully not serious stuff, but it’s very often linked to a delay of some sort. It might be entirely your fault, or it might be somebody else in...
