There’s no rush (except there is)
I admit I’m a procrastinator. If there’s a decision to be made, and you tell me ‘take your time’ you can bet that’s exactly what I’ll do.
While I’m guessing the person saying this to me may feel like they are being considerate and not pressuring me, this phrase actually works against them—and me actually. Here’s why:
1. It Kills Urgency
People are busy. If they don’t make a decision now, chances are they’ll forget about it entirely. and your offer moves to the bottom of their priority list, where it may never resurface.
2. It Creates Indecision
Customers appreciate guidance. When you tell them they don’t need to decide, you leave them in a state of uncertainty and they start questioning whether they should act at all. The longer they wait, the more doubt creeps in.
3. It Decreases Perceived Value
When something is truly valuable, there’s a natural urgency around it. Telling a customer they don’t have to decide signals that it’s not a big deal—maybe even that they won’t miss out if they wait. This weakens your offer and makes it easier for them to walk away.
The Better Approach?
If a customer is clearly interested, instead of saying, “You don’t have to decide now,” try “Let’s get you booked in now so you know it’s sorted.”
If you know what you are offering will benefit the customer, create some urgency. As a chronic delayer, I can tell you I’ll thank you!
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