by Tania | Jan 17, 2025 | Sales tweaks
In my early days of sales and marketing, I was repeatedly told that you shouldn’t say your prices up front. Rather, you should do the sales pitch or give the marketing message to your prospect first. This meant you could promote all the benefits, and when you...
by Tania | Jan 13, 2025 | Advertising ideas, Sales tweaks
When advertising a business, there’s a temptation to put every skill you have in the copy. E.g. you do kitchens, bathrooms, electrics, plumbing, tiling, flooring, extensions etc. Obviously the reason an advertiser would do this is to pick up business from all...
by Tania | Jan 9, 2025 | Sales tweaks, Useful info
Self-employed employee If you have your own business, whether as a sole trader or as a limited company, you probably think of yourself as self-employed. That is true, but subtly, this doesn’t necessarily mean you are running your own business. If you do 100% of...
by Tania | Jan 6, 2025 | Advertising ideas
Pain-free advertising Here at Focus we are no different to anybody else returning to work in January. We love what we do; we love laying on a beach with a cocktail more! Nobody would need any sort of encouragement or motivation tips if the last option was on offer....
by Tania | Dec 9, 2024 | Sales tweaks
There aren’t many of us who carefully research where our goods come from before buying online. But even if you do, your preference will only be narrowed to the UK, not – say – Salisbury or Ringwood. Given that, why does it matter that our advertisers are...
