We cover five areas with our magazines, but our Salisbury distribution is different to all the others.

For Ringwood, Verwood, Fordingbridge and Ferndown we go to the whole area. We don’t deliver to flats or static home parks, but most other houses will receive a copy of the magazine.

But Salisbury, being a city, has far more areas that aren’t in our target. We still exclude flats (but there are more in Salisbury than any of our other areas) and static parks. We are also selective about the type of property we deliver to, choosing those that are privately owned, and are likely to be spending money. 

This is very typical of a city distribution – there’s as much to exclude as to include, but it’s important to ensure you are not paying for an ad to go to people who have not interest in your services.