In a world that is becoming increasingly consumed by digital media and marketing, classic methods of marketing via print such as leaflet distribution should not be overlooked. To do so would be a business-critical error. Here, we are going to explore the benefits of incorporating leaflet distribution into your business marketing plan and demonstrate how it can positively affect your business and brand.
So, what exactly are the benefits of leaflet distribution?
Cost Effective and Wide Reach
It cannot be doubted that leaflet distribution is one of the most cost-effective ways for small and big businesses alike to spread the word of their brand and reach a wider target audience. Just look at large scale business such as Deliveroo or Just Eat, you cannot walk through a major town centre in the UK or open a magazine without being handed a promotional leaflet from these guys. And why is that? It is because they have recognised the cost effectiveness of this form of promotion. You can maximise reach and keep costs down in one swoop.
Here at Focus Magazine, our we have rates starting at just £50. Imagine that! £50 to reach a vast number of households of multiple individuals or potential clients. Moreover, a study by Royal Mail and Fresh Minds showed that of the number of people receiving leaflet drops into their homes, a huge “45% [of recipients] are keeping leaflets on a pinboard or in the kitchen drawer”. That is to say, your brand will be seen everyday in the homes of at least 45% of the target audience your leaflets reach. Potential customers will be reminded each day in their own home about the services you offer. This is much more effective than a costly digital campaign such as an email or internet ad that can be closed easily and forgotten within seconds.
Direct and Engaging
With Focus Magazine, your brand is delivered direct into the homes of your target audience via our magazine or leaflets. Additionally, you can geographically target your local potential clientele. Unlike radio, computer, or television, once received, your advertisement cannot be switched off and as mentioned is likely to remain in the home of the recipient for some time for the perusal by multiple individuals- thus with one direct leaflet, you can engage several potential clients.
Furthermore, the engaging nature of leaflets and snappy advertising spaces in magazines, with their usually bright colours and to the point information means that, generally, most individuals will stop to skim through a leaflet and remember doing so as it is a physical item that they have picked up rather than pop up on a screen. This means they are more likely to recall your brand when in need of the product or service you offer as they will remember picking up the leaflet. What is more, if you incorporate a call-to-action on your leaflet such as a contest, coupon with an end date, an incentive to follow your social media or an instore discount, you will increase engagement with your business as you encourage your now prospective client to claim their prize and retain the leaflet. Engagement is crucial for any business, and it is the first major step your business has control over to converting a prospective client to that all important sale.
With all these potential clients waiting to be reached, what are you waiting for?
We at Focus Magazine can help you through every step of the process of getting started on your campaign of leaflet distribution for your business. We even offer a leaflet design service to take all the hard work off your hands. Our design team will work closely with you to ensure your business values are represented with creative advertisements so that your business has a powerful and effective presence in the marketplace.
If you would like to get your business benefitting from our years of experience in leaflet distribution or feature your brand in our magazine, please get in touch with us here.