The most obvious way of supporting a local business is to buy from them. Doing your research to see if there’s a local business that offers the products or services you need first can make such a difference! However, if you don’t need particular products or services at the moment, there are still things you can do. We have put together a list of 6 things you can do to support a local business for free.
Follow Them on Social Media
Following small businesses on social media platforms such as Facebook, Twitter and Instagram can really help them to grow. When people see a brand has a good following, they are more likely to trust them and choose to buy from them. Also, by following a local business you might find a product or service you are interested in that you didn’t previously know about. Keeping up to date with their business by following them on social media will keep you in the know and you might find they share useful information and knowledge.
Engage With Their Brand on Social Media
Although building a following is a great way to promote a business, nowadays, it’s not really enough to just follow a local business on social media. Interacting with local business’s social media pages by liking, commenting and sharing their posts can help them to be seen by more people. By liking posts, you will be shown more of them in your newsfeed. By sharing posts, your friends will see them and may choose to follow and buy from them too.
Write Them a Review
If you have bought from a local business or used their services, you can write them a review. Having reviews on their website and Facebook page helps new customers to trust that they are buying from a reputable business. This also offers feedback that can be greatly appreciated. Businesses want to know what their customers like about their products or services so they can continue to improve and offer things people want.
If you have ever advertised with Focus Magazines, why not leave us a review? This will help other businesses experience the benefits of local print advertisements.
Recommend Them to Friends
Good old-fashioned word of mouth is still as relevant as ever. People are far more likely to choose a business when they have had a positive recommendation from someone they know. Now we can recommend in person or on our social media accounts. Giving a local business a shout out on social media and using their business hashtags can really help to get the word out. Also, you can tag friends who you think might be interested.
Sign Up to Their Newsletters
If you aren’t on social media, a great way to be supportive of a small business is to sign up to their newsletter. This will often be a weekly, fortnightly or monthly summary and update of the business. It can be a great way to keep up to date with the business and often, there will be exclusive offers. You could even forward the newsletter on to friends and family to spread the word more.
Send Them a Message
Sending a local business a message can really make their day! When you send a message to a big company, it’ll likely be lost among countless emails and messages. However, small businesses really appreciate your feedback. This sort of thing can be reassuring and encourage them to keep going.
How many of these things do you do to support local businesses around you? We really recommend giving them a try.
With Focus Magazines, if you live in the local Fordingbridge, Ringwood and Verwood area, you may well find a small local business amongst the adverts. Another thing you can do for that small business is to keep hold of a copy of the magazine. So, next time a friend or family member is in need of a certain product or service, you can show them the advert. This has worked many times for me in the past. It is like having a handy directory on your coffee table!
If you would like to know the benefits of print advertisement, you can read my blog here.