However, it’s really important to keep visible during a period of distancing. Whilst many businesses have had to close their brick-and-mortar doors, there are many reasons why your business should stay active and continue advertising.
Below is a list of four reasons why advertising during a pandemic is important.
1. Building a Trusting, Stable Relationship with Your Audience
Advertising during the pandemic helps to keep your name out there and to build trust with your audience. By having a regular advert in Focus Magazines, your business will stay in the forefront of the audience’s mind as they get used to seeing your name in each copy.
It’s so important to keep the name of your business on people’s lips. The more that your name is out there, the more familiar and trusted your business will become. Customers are far more likely to turn to a business that they feel they can trust. Even if you aren’t able to offer the same services as usual, staying active can result in people turning to you when the time comes. See this as a fantastic opportunity to connect with your customers and show your knowledge and expertise in your field!
You can even reconsider your standard advert. Have a think about how your business can help others during this time, then alter your advert accordingly. Find a way to work your unique business talent and skills into the advert, to really connect and build that trust with the audience.
2. Advertising During a Pandemic Enables You to Stay Visible
Let your customers know that you’re still here! It’s vital that you stay in contact with your audience. Even if you can’t offer all of your usual services, you need to let people know what you are doing. For some, this might mean services look quite different and may be very limited. For others this could mean everything is on hold, in which case it’s essential to say hello and let the audience know that you’re still around. As mentioned in the first point, building trust is key!
Your business needs to remain known. You may feel wary about marketing and advertising right now, but to stay at the forefront of people’s minds, you need to keep visible. For some, they may cancel their advertising slot, but unfortunately, these may be the businesses that miss out on a reach of over 16,000 homes and businesses in the local area. They won’t be visible to them, whereas you still can be.
3. Advertising During a Pandemic Helps to Keep You Ahead of the Competition
If you own a business, you know how important it is to focus on staying ahead of the competition. With these unusual circumstances, it’s even more crucial. Rather than resigning to the fact that things are quiet at the moment, take this opportunity to check out the competition. What are other businesses offering at this time? What can you offer your customers? How can you prepare yourself in order to hit the ground running when everything starts to get back to normal? This is a great time to plan ahead.
Some of your competitors may have taken a break from marketing and advertising. This is why you should keep at it; it keeps you ahead. If your business is able to adapt and pivot so that it can aid your audience through these difficult times, your business will be remembered in the long run too. This will inevitably end up creating a greater return for you at a later date.
4. People Are at Home More
What has this got to do with advertising? People are more likely to see your adverts now more than ever, as more people are at home now and have more time on their hands. With many people being stuck at home and having less to do, naturally social media usage has shot up. People are reading more too. Is there a better time to get your name out there? In a recent blog post, we shared why print media is still important and relevant for businesses. With more time to spare, potential customers are more likely to read the local magazines and have time to think about planning for when lockdown ends.
Life will resume again one day
We aren’t going to stay in a lockdown, or in these tight restrictions forever. How do you want your business to be seen coming out of this? By using advertisement and marketing wisely, you can still showcase your knowledge, skills and engage with your audience. You can stay visible, and certainly be remembered more in the long run.
Overall, advertising your business is essential at the best of times. Staying focused on marketing through the pandemic is even more crucial.
Did you know that we offer a new and improved tracked delivery service? Also, we now deliver to Verwood. If you would like to know more about how we can help to advertise your business, then get in touch with Lizzy Amos at firstname.lastname@example.org.